Perilaku Konsumen

M. Labib Naufaldi Department of Resources and Environmental Economics (www.esl.fem.ipb.ac.id) Faculty of Economics and Management (www.fem.ipb.ac.id) Bogor Agricultural University (www.ipb.ac.id) Kuliah Perilaku Konsumen IKK233 (Consumer Behavior Class) Department of Family and Consumer Sciences (www.ikk.fema.ipb.ac.id) College of Human Ecology (www.fema.ipb.ac.id) Bogor Agricultural University (www.ipb.ac.id) Prof Dr Ir Ujang Sumarwan, MSc (www.sumarwan.staff.ipb.ac.id, www.ujangsumarwan.blog.mb.ipb.ac.id, sumarwan@mb.ipb.ac.id) Buku acuan: Ujang Sumarwan. 2011. Perilaku Konsumen: Teori dan Penerapannya dalam Pemasaran. Jakarta: PT Ghalia Indonesia. Ringkasan kuliah pertemuan 1: Consumer's behavior have a wide meaning, not only 'buying' or 'consuming', but also searching, using, needing, percepting, choosing, etc. There are many words to describe about consumer. Experts stated several definition of consumer behav